Why newsroom diversity matters
Monday, February 08, 2010
A recent article about the lack of diversity in Vanity Fair's "New Hollywood" issue has received more than 18,000 comments and counting from readers who either lament the lack of women of color on the cover or charge that diversity is a moot issue. Whether or not Vanity Fair should have presented a more diverse group of actresses on its cover, the discussion brings up an important question: How diverse are today's newsrooms?

During the 90's and the early 2000's, there was a widespread effort from many media publications to diversify their staff. In theory, a more diverse staff translates to diverse points of view and a more eclectic group of stories and coverage. For many newsrooms, this push toward diversity eventually gave way to a focus on integrating technology in the newsroom and ultimately to retaining what staff they could due to financial and budgetary concerns. However, a lack of resources does not mean newsrooms shouldn't make an effort to make sure their staff represents the varying interests of their readers.
Journalism — and life itself — would be boring if everyone was interested in the same things. There's already somewhat of a homogenization of ideas in journalism. If you are a journalist, you are expected to read The New Yorker and be well-versed in every episode of "The Wire." You should have read "All the President's Men" and be intimately familiar with the work of Hunter S. Thompson. The same societal norms extend to the tech world — if you have a computer it should be a Mac, if you have email it should be GMail, and if you have a phone it should be an iPhone or Blackberry.
However, if every reporter or editor has the same interests and thinks alike, the newsroom will unknowingly and collectively produce the same stories and target the same audience, leaving other sections of the readership or viewership underserved and underrepresented.
In theory, a diversity of opinions at Vanity Fair may have translated to a more diverse group of actresses on the magazine's cover. The issue, however, is not unique to Vanity Fair. Many newsrooms are guilty of overlooking stories or news subjects simply because they aren't on their radar, not because they intentionally omit these subjects.
Newsrooms should represent the communities they cover and a diverse staff with varying interests and ideas translates into a broader spectrum of stories. This, in turn, better serves the audience. Diversity doesn't just mean race or gender either, but a variety of factors, including age, socioeconomic background, and more. Diversity for diversity's sake is wrong and misguided, but diversity in the name of producing better journalism should be applauded and a goal of every newsroom.

During the 90's and the early 2000's, there was a widespread effort from many media publications to diversify their staff. In theory, a more diverse staff translates to diverse points of view and a more eclectic group of stories and coverage. For many newsrooms, this push toward diversity eventually gave way to a focus on integrating technology in the newsroom and ultimately to retaining what staff they could due to financial and budgetary concerns. However, a lack of resources does not mean newsrooms shouldn't make an effort to make sure their staff represents the varying interests of their readers.
Journalism — and life itself — would be boring if everyone was interested in the same things. There's already somewhat of a homogenization of ideas in journalism. If you are a journalist, you are expected to read The New Yorker and be well-versed in every episode of "The Wire." You should have read "All the President's Men" and be intimately familiar with the work of Hunter S. Thompson. The same societal norms extend to the tech world — if you have a computer it should be a Mac, if you have email it should be GMail, and if you have a phone it should be an iPhone or Blackberry.
However, if every reporter or editor has the same interests and thinks alike, the newsroom will unknowingly and collectively produce the same stories and target the same audience, leaving other sections of the readership or viewership underserved and underrepresented.
In theory, a diversity of opinions at Vanity Fair may have translated to a more diverse group of actresses on the magazine's cover. The issue, however, is not unique to Vanity Fair. Many newsrooms are guilty of overlooking stories or news subjects simply because they aren't on their radar, not because they intentionally omit these subjects.
Newsrooms should represent the communities they cover and a diverse staff with varying interests and ideas translates into a broader spectrum of stories. This, in turn, better serves the audience. Diversity doesn't just mean race or gender either, but a variety of factors, including age, socioeconomic background, and more. Diversity for diversity's sake is wrong and misguided, but diversity in the name of producing better journalism should be applauded and a goal of every newsroom.
Labels: news on the news
7 Comments
Kristofor Lawson Says:
I completely agree. I think it is extremely valuable to have diversity in a publications. But sometimes it is important for the publication to stick to one viewpoint if that is what they have built their audience around. In any normal news organisation diversity is important to get a good balance of news and opinion. Hopefully companies will start to pick up on the need and start to diversify but it will take some time.
Joe Says:
Good post, Mark.
The business reasons for reflecting your audiences are well known and show up when one business or outlet seems to lose its draw and others come in to fill the gap.
Diversity applies to staffing and content and embraces a whole lot of perspectives. It takes work, but it makes our work better.
As my former editor, Bob McGruder, used to advise me as his recruiter, "We can make the business case for having a diverse staff, and we will, but we should do it because it is just the right thing to do."
Joe Grimm
www.jobspage.com
The business reasons for reflecting your audiences are well known and show up when one business or outlet seems to lose its draw and others come in to fill the gap.
Diversity applies to staffing and content and embraces a whole lot of perspectives. It takes work, but it makes our work better.
As my former editor, Bob McGruder, used to advise me as his recruiter, "We can make the business case for having a diverse staff, and we will, but we should do it because it is just the right thing to do."
Joe Grimm
www.jobspage.com
Steve Says:
You're never too far off the Mark, Mr. Luckie. Thanks for the post. Well said.
I always think we're making progress in making our newsrooms more diverse - until I enter a new job or internship and wonder what the heck happened!
I always think we're making progress in making our newsrooms more diverse - until I enter a new job or internship and wonder what the heck happened!
chris moseley Says:
Gosh, would this call for diversity in the newsroom even include the possibility of having a token conservative-thinking (politically speaking) journalist in the house?
Says:
I bet it could, Chris, if it was one whose ideas were based on empirical and independent third-party objective analysis, rather than parroting easily disproven talking points fed them by Fox News, which takes them from Hill operatives.
Seventy Nine Says:
The problem with the lack of ethnic minorities embracing media has been that it is not seen as a good career path.
As an ex-journalist myself and being from an ethnic minority background many from the community still don't trust the media.
But, it is so important that the newsroom has some sort of resemblance to how the cultural landscape of the country. Not only is it good for the newspapers but is also shows in getting the best stories.
I wrote countless front pages which the paper would never have got simply because I could speak a few different languages and the person I was getting the story from thought they could trust me.
It's a big problem and newspaper editors need to come up with a collective solution. Perhaps a dedicated roadshow?
79PR.CO.UK
As an ex-journalist myself and being from an ethnic minority background many from the community still don't trust the media.
But, it is so important that the newsroom has some sort of resemblance to how the cultural landscape of the country. Not only is it good for the newspapers but is also shows in getting the best stories.
I wrote countless front pages which the paper would never have got simply because I could speak a few different languages and the person I was getting the story from thought they could trust me.
It's a big problem and newspaper editors need to come up with a collective solution. Perhaps a dedicated roadshow?
79PR.CO.UK


























Julie Drizin
Twitter @AIRMQ2
February 9, 2010 3:18 PM