How Twitter saved my career... and my life
Tuesday, August 25, 2009
There was a time when I refused to join Twitter, both because I am suspicious of anything being touted as the next. best. thing. and because I didn't want the site consuming all of my free time. When I finally began using Twitter, it was much in the same way others did: sharing my thoughts and interesting links with other users. It wasn't until I was suddenly laid off from my job that I truly understood the power of the site and social networking.
When I was first laid off from my position at a respected magazine along with a substantial number of other staff members, I was devastated. By then, Twitter had become an integral part of my day and before my supervisor could finish the call I had already tweeted: "I JUST GOT LAID OFF. Anybody have a job?"

Other journalists and colleagues who I had friended over the past several months sent knowing tweets of empathy and support, but had no jobs, only words to offer. I was moved by the support, but after the replies stopped coming, my termination began to feel like a meme: a here today, gone tomorrow event with a sudden and widespread rise in popularity, but forgotten even more quickly. Still, I went about the business of applying for jobs, comforted by the fact that anyone who googled me would find the tweet "Someone should hire Mark Luckie."

I honestly expected to find a new job immediately after being downsized, but weeks turned into months and it became increasingly clear that, despite my unique skills, I wasn't going to find another job as soon as I'd hoped. I felt an unshakable sense of isolation and despair sitting alone in my apartment day after day, so to fight it I threw myself into my blog and ramped up my use of Twitter: talking and sharing ideas with people, most of whom I had never met in person, but who kept me from constantly thinking about my job situation. It was through Twitter that I realized that thousands of journalists were being laid off from newsrooms around the country and that I wasn't alone.
As the months crawled by, it seemed as if I would be unemployed forever. For weeks I considered changing my career to something other than journalism, even though I have an unabashed love and passion for the craft. It was on the days that I was feeling at my lowest that I would still send a tweet about something fascinating I'd seen online. The most casual tweets, often written to take my mind off my situation, were retweeted hundreds of times, which lifted my spirits and made me feel like I still had the natural ability to spread the news.
It was at the point where I was on the verge of shifting my focus to a field other than journalism that a few of my online friends or followers would send a note encouraging me to stick with something I knew and loved. I also was inspired by @RandomtoReason to write the book I've always wanted to write and reminded me why I love journalism in the first place.

It was through Twitter that I ramped up my job search, following users like @themediaishirin who listed journalism jobs I knew I was potentially qualified for. The tweets gave me hope that there were jobs out there, and though I hadn't landed one yet, there did exist.
In the end, it was through a traditional online job board that I discovered the Center for Investigative Reporting and an opening for a multimedia producer position at its new California Watch project. More than most other jobs, I applied knowing that not only could I possibly be free from the shackles of unemployment, but more importantly I would be a part of an innovative organization that had the power to transform what journalism is and can be. Finally, in August 2009, I was hired to become a part of the California Watch team, ending an eight-month span of unemployment.
Over the course of my unemployment, my Twitter account grew from roughly 2,000 followers to more than 5,000, and it was undoubtedly these impressive numbers and a demonstrated knowledge of the power of social media that played a role in my hiring and differentiated me from others with similar skills.
It took being unemployed to really understand how Twitter could be used to foster community and relationships, a community that ushered me through a really dark time. Now I start a new chapter in my life and career with the cumulative knowledge and support of the Twitterverse to help me along the way. I look forward to interacting with many more of the brilliant minds on Twitter and to find even more new and exciting ways of using the service. For me, Twitter will always be both a guardian angel and one kick-ass job placement board.
Also on 10,000 Words:
• 10 Journalists you should follow on Twitter
• How to analyze your Twitter followers and friends
• The top 7 mistakes new Twitter users make
• Beyond Twitterfeed: Innovative uses of Twitter in the newsroom
When I was first laid off from my position at a respected magazine along with a substantial number of other staff members, I was devastated. By then, Twitter had become an integral part of my day and before my supervisor could finish the call I had already tweeted: "I JUST GOT LAID OFF. Anybody have a job?"

Other journalists and colleagues who I had friended over the past several months sent knowing tweets of empathy and support, but had no jobs, only words to offer. I was moved by the support, but after the replies stopped coming, my termination began to feel like a meme: a here today, gone tomorrow event with a sudden and widespread rise in popularity, but forgotten even more quickly. Still, I went about the business of applying for jobs, comforted by the fact that anyone who googled me would find the tweet "Someone should hire Mark Luckie."

I honestly expected to find a new job immediately after being downsized, but weeks turned into months and it became increasingly clear that, despite my unique skills, I wasn't going to find another job as soon as I'd hoped. I felt an unshakable sense of isolation and despair sitting alone in my apartment day after day, so to fight it I threw myself into my blog and ramped up my use of Twitter: talking and sharing ideas with people, most of whom I had never met in person, but who kept me from constantly thinking about my job situation. It was through Twitter that I realized that thousands of journalists were being laid off from newsrooms around the country and that I wasn't alone.
As the months crawled by, it seemed as if I would be unemployed forever. For weeks I considered changing my career to something other than journalism, even though I have an unabashed love and passion for the craft. It was on the days that I was feeling at my lowest that I would still send a tweet about something fascinating I'd seen online. The most casual tweets, often written to take my mind off my situation, were retweeted hundreds of times, which lifted my spirits and made me feel like I still had the natural ability to spread the news.
It was at the point where I was on the verge of shifting my focus to a field other than journalism that a few of my online friends or followers would send a note encouraging me to stick with something I knew and loved. I also was inspired by @RandomtoReason to write the book I've always wanted to write and reminded me why I love journalism in the first place.

It was through Twitter that I ramped up my job search, following users like @themediaishirin who listed journalism jobs I knew I was potentially qualified for. The tweets gave me hope that there were jobs out there, and though I hadn't landed one yet, there did exist.
In the end, it was through a traditional online job board that I discovered the Center for Investigative Reporting and an opening for a multimedia producer position at its new California Watch project. More than most other jobs, I applied knowing that not only could I possibly be free from the shackles of unemployment, but more importantly I would be a part of an innovative organization that had the power to transform what journalism is and can be. Finally, in August 2009, I was hired to become a part of the California Watch team, ending an eight-month span of unemployment.
Over the course of my unemployment, my Twitter account grew from roughly 2,000 followers to more than 5,000, and it was undoubtedly these impressive numbers and a demonstrated knowledge of the power of social media that played a role in my hiring and differentiated me from others with similar skills.
It took being unemployed to really understand how Twitter could be used to foster community and relationships, a community that ushered me through a really dark time. Now I start a new chapter in my life and career with the cumulative knowledge and support of the Twitterverse to help me along the way. I look forward to interacting with many more of the brilliant minds on Twitter and to find even more new and exciting ways of using the service. For me, Twitter will always be both a guardian angel and one kick-ass job placement board.
Also on 10,000 Words:
• 10 Journalists you should follow on Twitter
• How to analyze your Twitter followers and friends
• The top 7 mistakes new Twitter users make
• Beyond Twitterfeed: Innovative uses of Twitter in the newsroom
Labels: social networking
21 Comments
Ryan Sholin Says:
Whoa, congrats! SO psyched to see someone pick you up, and glad you're going somewhere where you can do a lot of good, too.
annieshreff Says:
Great news! Twitter just introduced me to you (via Jay Rosen) and I'm encouraged by your honesty as I begin my own new job search. I'm leaving NYC for Boston.
I have already been reading the CA Watch and it's fantastic. You're in for a treat.
Annie Shreffler
I have already been reading the CA Watch and it's fantastic. You're in for a treat.
Annie Shreffler
Flor Coelho Says:
Sooooooooooo happy for you.
=)
You really light us on new media. You GET it.
3 hurrays from Argentina, LatinAmerica.
@fcoel
=)
You really light us on new media. You GET it.
3 hurrays from Argentina, LatinAmerica.
@fcoel
Mark Dodge Medlin Says:
This is excellent news - congrats on the new gig!
I have high hopes for California Watch. If everybody on your team is as good as you and Agustin Armendariz (a vital part of the Union-Tribune's watchdog journalism until he left us to take the CIR job), you folks will turn out some fantastic work.
I have high hopes for California Watch. If everybody on your team is as good as you and Agustin Armendariz (a vital part of the Union-Tribune's watchdog journalism until he left us to take the CIR job), you folks will turn out some fantastic work.
DigiDave Says:
Are you going to come to the Bay Area? California Watch is an exciting project. Very happy for you!
JenLeeReeves Says:
That's awesome news. I've been a quiet stalker of your site. It's wonderful to see how social networking made it work for you... And I'll be sure to use your experience as an example as I help create train new journalists.
Will Sullivan Says:
Congrats, Mark! They're very to lucky to have someone so talented on their staff.
Kim Says:
Congrats on the gig. You're exceptionally talented and it's a shame that it took so long.
I've been laid off and laid off and I understand how frustrating it can be. Be you landed on your feet...thanks to the power of the Interwebs.
I've been laid off and laid off and I understand how frustrating it can be. Be you landed on your feet...thanks to the power of the Interwebs.
Chris Amico Says:
Congrats on the new gig, and the book, and good luck. I think I had a similar experience of taking that long period of unemployment to learn and really figure out what I wanted to do.
Can't wait to see what you produce at California Watch.
Can't wait to see what you produce at California Watch.
Victor Romijn Says:
good job man. inspiring. good luck with your new job while the rest of us keep twitting and hoping
Angie Verburg Says:
"It took being unemployed to really understand how Twitter could be used to foster community and relationships, a community that ushered me through a really dark time." I hear you! I haven't found a position yet in my industry but Twitter has really shown me how to use social media for both entertainment, hobbies and work.
Faco Says:
Congratulations. Long time follower and reader, first time commenter here. I can really relate to your story because something similar happened to me.
I was at J-school (a really lousy one) and working at a call center, thinking I'd never graduate, let alone get a job in journalism. I quit J-school, started messing with twitter since I had nothing better to do with my time.
There I met a then-magazine editor whom I made a good relationship with. Though I had never worked as a journalist before, he gave me some story ideas he promised he would publish. I never even finished neither of them. Still, he saw potential in me (or whatever, to this day I'm still trying to figure out what it was) and when he was promoted as editor of an online news site, he hired me. That was almost two years ago, and I have never looked back, and I'm as happy as ever with my journalist job.
This is just the start, Mark. Good luck with your carreer.
I was at J-school (a really lousy one) and working at a call center, thinking I'd never graduate, let alone get a job in journalism. I quit J-school, started messing with twitter since I had nothing better to do with my time.
There I met a then-magazine editor whom I made a good relationship with. Though I had never worked as a journalist before, he gave me some story ideas he promised he would publish. I never even finished neither of them. Still, he saw potential in me (or whatever, to this day I'm still trying to figure out what it was) and when he was promoted as editor of an online news site, he hired me. That was almost two years ago, and I have never looked back, and I'm as happy as ever with my journalist job.
This is just the start, Mark. Good luck with your carreer.
Priyanka Says:
why have you not included the popular journalists and evangelists from India and other Asian countries...isn't that missing out on a larger chunk?
Says:
First of all, congratulations on your new job! Secondly, I find your story truly inspiring. Even though I am not a journalism veteran who has been laid off, I am a budding journalist still seeking my first "professional" job. So, I can relate to being unemployed and trying desperately to find a job in the industry. My job search has now extended to 18 months and I am REALLY becoming hopeless. Any other advice you can give to those still job-hunting?
Valerio Veo Says:
Hey Mark - congrats on surviving the job drought!
I send you blog to all the online producers, TV reporters & producers I deal with at a major public service broadcaster in Australia to help them understand what can be achieved on this inspiring medium - you do much of the hard work for me!
I can't wait to buy your book and distribute it to my team - keep up the good work!
I send you blog to all the online producers, TV reporters & producers I deal with at a major public service broadcaster in Australia to help them understand what can be achieved on this inspiring medium - you do much of the hard work for me!
I can't wait to buy your book and distribute it to my team - keep up the good work!
Justin Ellis Says:
Mark, first off, congratulations. It was always a constant source of confusion to me why you didn't get snatched up sooner. I say this with all sincerity - you are an inspiration. Your insights on new media and new tools for journalism has been invaluable!
Like a lot of others people have already said I am constantly pointing others to your blog for advice and tips.
Keep it up.
Can't wait for the book and congratulations again.
Like a lot of others people have already said I am constantly pointing others to your blog for advice and tips.
Keep it up.
Can't wait for the book and congratulations again.



























And i hope you will continue to blogging on 10000 words
August 25, 2009 6:51 AM